Canada’s PointsBet Is Now An Official MLSE Sportsbook

Maple Leaf Sports & Entertainment, a Canadian sports and real estate company, and PointsBet Canada have signed a multi-year partnership, making PointsBet Canada the MLSE’s exclusive sports betting partner.

The Toronto Maple Leafs (National Hockey League), the Toronto Marlies (American Hockey League), the Toronto Raptors (National Basketball Association), the Toronto FC (Major League Soccer), and the Toronto Argonauts (Canadian Football League) are all owned by Maple Leaf Sports & Entertainment, a prominent name in Toronto online gambling. In addition, MLSE owns a number of high-profile buildings in Toronto and elsewhere in Ontario.


CEO Scott Vanderwel called the new alliance “historic,” calling it a once-in-a-lifetime chance to work with a company that covers all four major professional sports leagues.


According to Jordan Vader, senior vice president of global partnerships for the MLSE, the cooperation represented a huge step forward for the MLSE and the sports betting business in Canada. Vader said that the company is developing novel approaches to bringing sports fans together with their favorite teams and leagues through reputable gambling partners that place a premium on promoting responsible gaming.


The Original Wager in Ontario

On the inaugural day of the regulated online gaming industry in Ontario, April 4, PointsBet Canada was one of the first real money gambling providers to go live. The business claims that the first wager was put within the first minute after the gaming market started.


The sportsbook employs a flexible betting platform powered by cloud computing technology, and it is traded on the Australian Stock Exchange as well as in the United States, Australia, Ireland, and Canada. PointsBet is a leading online sportsbook that also offers a variety of exciting iGaming options and convenient deposit methods for wagering on horse races.


PointsBet Canada’s chief commercial officer, Nic Sulsky, was excited to partner with the MLSE since the league’s clubs are “some of the most famous Canadian teams,” and the company has a history of championship success.

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